xFarm Technologies, a leading tech company in the digitalisation of the agri-food sector, is expanding its presence in Poland. Recognizing Poland as one of the largest agricultural producers in the European Union, xFarm Technologies sees great potential in the country’s agricultural industry. With its abundance of fruit and vegetable production, honey, milk, and dairy products, Poland plays a crucial role in feeding not only its own population but also contributing to the global food supply.
Polish agriculture serves as a vital source of employment and is a pillar of the country’s exports. In a time of global challenges, such as climate change and the COVID-19 pandemic, the importance of a strong and resilient agricultural sector cannot be overstated. xFarm Technologies, headquartered in Switzerland, aims to support agricultural companies, machinery manufacturers, and food companies in their digital transformation journey by establishing a team of Polish professionals.
To further solidify its commitment to the Polish market, xFarm Technologies has decided to participate in the Targów Sadownictwa i Warzywnictwa (TSW), a prominent event in Central and Eastern Europe for fruit and vegetable producers. This move demonstrates the company’s dedication to engaging with the local agricultural community and understanding their specific needs and challenges.
Matteo Cunial, CRO and co-founder of xFarm Technologies, expressed his confidence in Poland’s leading role in the European agri-food industry. He emphasized the company’s understanding of the complexity and significance of the work carried out by farmers, as many of their own team members are also involved in farming. This shared experience has shaped xFarm Technologies’ motto, “by farmers for farmers,” reflecting their commitment to developing solutions that truly address the needs of those who cultivate the land and sustain nations.
The xFarm platform, available in Polish and 17 other languages, is already supporting 40,000 farmers across Poland, from the picturesque Tatra Mountains to the Baltic Sea. With a focus on the potential benefits of using Artificial Intelligence (AI) for farms, xFarm Technologies expanded its presence in Italy and Spain in 2023, establishing partnerships with major international players. Looking ahead to 2024, the company plans to further strengthen its presence in Poland and expand into South America and Asia.
The implications of xFarm Technologies’ expansion in Poland are significant. By providing digital tools and support to agricultural companies and food producers, xFarm Technologies is enabling them to embrace innovation and increase efficiency in their operations. This will not only benefit individual farmers but also contribute to the overall growth and sustainability of Poland’s agricultural sector. Furthermore, the expansion into South America and Asia in the coming year will allow xFarm Technologies to extend its reach and impact on a global scale.
As the world faces numerous challenges, including population growth, climate change, and the need for sustainable food production, the digitalisation of the agri-food sector becomes increasingly crucial. xFarm Technologies’ presence in Poland and its plans for further expansion demonstrate the company’s commitment to driving this transformation and supporting farmers worldwide. With their “by farmers for farmers” approach, xFarm Technologies is poised to make a lasting impact on the future of agriculture.