Elicit Plant, a French leader in agri-biotech solutions, is making strides in the international agricultural market with the launch of EliZon, a groundbreaking bio-solution aimed at enhancing soybean crop resilience to water stress. The announcement came during an exclusive event held in Porto Alegre, Brazil, where the company showcased its commitment to addressing the pressing challenges posed by climate change, particularly in regions heavily reliant on agriculture.
Elicit Plant has already established a foothold in Brazil with a product designed for maize crops, and the introduction of EliZon marks a significant expansion into one of the country’s most crucial agricultural sectors—soybeans. With Brazil being one of the largest producers of soybeans globally, the need for innovative solutions to combat water scarcity is paramount. The company’s decision to launch EliZon in Brazil follows promising results from trials conducted in France, Ukraine, and various European markets, where the product has demonstrated its effectiveness in improving crop yields under adverse climatic conditions.
The development of EliZon is the culmination of three years of rigorous research, including 25 trials conducted in collaboration with Brazilian research institutes and extensive testing on large-scale farms across different regions. These trials have shown an impressive average yield increase of 274 kg/ha, underscoring EliZon’s potential to significantly enhance productivity while reducing water consumption. This is particularly crucial given the severe droughts that have impacted Brazil, which have made water management a critical issue for farmers.
Felipe Sulzbach, Head of Elicit Plant Brazil, expressed enthusiasm about the launch, stating, “We are thrilled to launch EliZon in the Brazilian market, a product that directly addresses the critical needs of farmers facing the consequences of climate change. Our goal is to enable farmers to adopt more sustainable practices while increasing their yields.” This sentiment reflects a broader industry trend towards sustainability, as agricultural stakeholders increasingly recognize the need for solutions that not only boost productivity but also promote environmental stewardship.
EliZon is designed to enhance the efficiency of water use in soybean plants, making them more resilient during drought periods. This focus on sustainable innovation aligns with Elicit Plant’s overarching mission to provide effective solutions that can withstand the rigors of climate variability. The company’s strategic expansion into Brazil is not merely a business move; it represents a commitment to supporting farmers in navigating the complexities of modern agriculture, particularly as climate change continues to escalate.
Looking ahead, Elicit Plant’s ambitions do not stop at Brazil. Following its successful launches in Europe and Ukraine, the company has set its sights on the U.S. market, planning to enter by 2025. This expansion is part of a broader strategy to position Elicit Plant as a leader in the fight against climate change within the agricultural sector. Jean-François Déchant, CEO of Elicit Plant, emphasized the importance of localized solutions, stating, “By providing innovative and market-adapted solutions, we enable farmers to better withstand climatic uncertainties. Each region has its own challenges, and in Brazil, water stress is an increasing reality. EliZon represents a major step forward in helping growers secure their yields under these conditions.”
As the agricultural landscape continues to evolve in response to climate change, the introduction of EliZon signals a crucial development in the pursuit of sustainable farming practices. By equipping farmers with innovative tools to combat water stress, Elicit Plant is not only enhancing crop resilience but also contributing to the broader goal of sustainable agriculture. This launch could potentially reshape the future of soybean production in Brazil, providing a model for how agri-tech solutions can address the urgent challenges facing farmers worldwide.