At the FIRA USA show held in California, the overarching theme was clear: labor shortages continue to drive the adoption of automation and robotics in agriculture. This sentiment echoed through the presentations, panel discussions, and conversations among attendees, emphasizing that while concerns about job displacement linger, the consensus is that these technologies are more likely to create jobs rather than eliminate them.
Michael Rose, a partner at The Mixing Bowl, highlighted the persistent market drivers for agricultural automation during his presentation on the 2024 crop robotics landscape. He identified labor availability as the foremost challenge facing farmers today, alongside issues such as herbicide-resistant weeds and fluctuating weather patterns. “All we’ve heard so far in the last couple of days is labor, labor, labor,” Rose remarked, noting that crop robotics companies are actively responding to this pressing need. The landscape of agricultural technology has seen a significant influx of new players, with nearly 100 companies emerging since 2022, reflecting a growing interest across various segments of the industry.
The conversation around automation took a positive turn as industry leaders shared their experiences. Jason Sedano, VP of intellectual property and technology at Taylor Farms, pointed out that while the company reduced its workforce from 3,000 to 1,000 due to automation, it simultaneously expanded operations by building two additional plants. This shift illustrates that automation can lead to growth and the creation of better jobs, rather than merely replacing existing positions.
Michael Turkovich, assistant manager at Button and Turkovich, echoed this sentiment, explaining how the introduction of a tomato harvester allowed his farm to grow production from 2 million tons to 11 million tons. He emphasized that the jobs created through this expansion are not only more numerous but also of higher quality. “The jobs might look different, but they’re usually better,” Turkovich noted, highlighting the potential for automation to enhance job quality in agriculture.
However, the advancement of automation brings with it the need for a skilled workforce capable of managing and maintaining these technologies. Turkovich addressed the importance of support from robotics and automation startups, emphasizing the necessity for ongoing communication and assistance when issues arise. This sentiment was echoed by Walt DuFlock, head of innovation at Western Growers, who raised the question of who will be responsible for the design, delivery, and maintenance of these robotic systems. The need for increased agtech education was underscored, as the industry grapples with integrating skilled labor into the evolving landscape.
Constance Brown, general partner at Farmhand Ventures, highlighted the importance of “upskilling” the existing agricultural workforce. She pointed out that while the unskilled labor force possesses significant potential, there is a need to better integrate these workers into the development of technological solutions. The integration of technology into agriculture requires a shift in focus, allowing workers to leverage their expertise in new ways.
Despite concerns about funding in the agtech sector, many attendees at FIRA remained optimistic about the future of agricultural robotics. Rose reminded the audience that the development and adoption of transformative technologies often take time, citing historical examples such as the mechanical reaper and drip irrigation, both of which took years to gain widespread acceptance. The sentiment among industry leaders is that while a robotic revolution in crop production may still be on the horizon, significant progress is being made, and the potential for autonomy in agriculture is becoming increasingly apparent.
As the agricultural sector continues to navigate the challenges posed by labor shortages and the need for efficiency, the advances in robotics and automation present a promising avenue for growth. The conversations at FIRA USA 2024 reflect a collective understanding that these technologies will not only address immediate labor concerns but also reshape the workforce in agriculture for the better.