Lessiter Media is making significant strides in its commitment to the agricultural sector with the recent appointment of Logan Fitch as an Associate Account Representative in the Ag Division Sales Team. This strategic move not only enhances the company’s sales capabilities but also reflects its ongoing dedication to fostering relationships within the ag industry.
Fitch’s background in agriculture and client partnerships positions him well for this role. Having previously served as a Media Sales intern at Lessiter Media after graduating from the University of Wisconsin in 2023, he brings a fresh perspective and a proven track record. His focus will be on identifying new programs and nurturing relationships with both existing and prospective clients, a critical aspect of maintaining Lessiter Media’s reputation as a leader in agricultural media.
In addition to his sales responsibilities, Fitch is set to lead the newly launched Ag Division Career Center. This innovative multimedia platform spans all six of Lessiter Media’s ag division websites, providing employers with an efficient way to post job openings and connect with top-tier talent. This initiative not only addresses the ongoing labor challenges in agriculture but also positions Lessiter Media as a vital resource for job seekers and employers alike.
Patrick Sharpe, Lessiter Media’s VP of Audience Development, expressed enthusiasm about Fitch’s return, highlighting his success as an intern and his passion for delivering results in equipment markets. The company’s family-owned ethos, established in 1981, continues to drive its mission to serve niche markets effectively, including its diverse portfolio of publications and events in both agriculture and equine sectors.
With Fitch’s strong communication skills and customer-centric approach, Lessiter Media is poised to enhance its growth trajectory and further solidify its standing in the agricultural media landscape. As the industry evolves, the addition of talent like Fitch signals a proactive stance towards meeting the needs of clients and addressing the challenges faced by the agricultural community.
