Lessiter Media has made a significant move by appointing Adam Wright as the Sales Director for its Ag Division. Wright brings a wealth of experience from his 24-year tenure at CNH Industrial, where he held various leadership roles, culminating in his position as Regional Director for the Case IH brand in the southern U.S. His extensive background in agriculture machinery, paired with a lifelong connection to farming, positions him uniquely to advance Lessiter Media’s mission of delivering innovative solutions to the agricultural community.
Wright’s journey in agriculture began on his family’s grain and cattle operation in north Mississippi, where he remains actively involved. This personal connection to farming not only enriches his professional perspective but also aligns seamlessly with Lessiter Media’s commitment to understanding and addressing the needs of its ag customers. His educational background, which includes a Bachelor of Business Administration focused on marketing from Mississippi State University and an MBA from Marquette University, further enhances his ability to navigate the complexities of the agricultural sector.
Mike Lessiter, President of Lessiter Media, expressed enthusiasm about Wright’s arrival, highlighting his proven leadership and extensive industry experience. Wright’s track record of developing strategic sales initiatives and leading teams to exceed targets is particularly noteworthy, as it reflects a results-driven approach essential for a company focused on innovation in agriculture. His understanding of no-till farming practices from his own experiences adds a layer of authenticity to his leadership, fostering trust among clients and partners.
Wright’s commitment to learning and professional development is evident in his academic achievements and his eagerness to embrace a new facet of the agricultural industry. His perspective on the evolving landscape of ag technology and customer needs will likely influence Lessiter Media’s strategies and initiatives moving forward.
As Lessiter Media continues to strengthen its position in the ag sector, Wright’s appointment signals a proactive approach to enhancing customer engagement and innovation. His blend of practical farming experience and extensive industry knowledge is poised to contribute significantly to the company’s efforts in delivering cutting-edge solutions that meet the dynamic demands of modern agriculture.
