The World FIRA 2025 is set to make a significant impact in the agricultural technology landscape, gathering an impressive lineup of 80 exhibitors and an expected 3,000 visitors from around the globe. Scheduled for February 4 to 6 at the Agrobiopôle in Auzeville Tolosane, near Toulouse, France, this ninth edition promises to be a milestone event for those involved in agricultural robotics and autonomy.
Since its inception by GOFAR in 2016, World FIRA has evolved from a primarily national gathering into a robust international platform. Initially attracting local farmers and researchers, the event has matured over the years, drawing attention from major players in the industry, including tractor manufacturers and multinational corporations. This evolution reflects the growing interest and investment in agri-tech solutions that enhance farming efficiency and sustainability.
A notable feature of World FIRA 2025 is the expansion of its live outdoor demonstrations, which were introduced two years ago. This addition has proven to be a game-changer, attracting a larger audience and more established exhibitors. This year, attendees can look forward to four dedicated demo zones covering 2.5 hectares, showcasing real-time demonstrations for various agricultural sectors, including field crops, specialized crops, vegetables, orchards, and vineyards. Collaborating with organizations such as FR CUMA Occitanie, the RobaAgri Association, and New Holland, these demo zones will provide practical insights into the latest innovations in agricultural robotics.
In a significant development, World FIRA 2025 will also include a program focused on automation and robotics in mixed farming and livestock operations. This addition underscores the event’s commitment to addressing diverse agricultural needs and the integration of technology across different farming practices.
Furthermore, this year’s event will feature themed pitch sessions that highlight the current automation needs for specific crops, as well as use cases from producers. Similar to its counterpart in the United States, passes for World FIRA are free for farmers, growers, and students, making it accessible to a wider audience. Workshops organized by INRAe and RobAgri will delve into critical topics such as leveraging artificial intelligence in agricultural robotics, data sharing for planning and decision-making, and innovative robotic tools tailored to emerging agricultural practices.
World FIRA 2025 is also set to welcome a diverse array of delegations from around the world, including representatives from French agricultural firms Leyton, Sedima, and Promodis, as well as Brazilian citrus growers affiliated with Fundecitrus. The event will also host participants from Belgium, Spain, Italy, and the Netherlands, demonstrating the global interest in agricultural innovation and collaboration.
Future Farming, a key player in agricultural journalism, has been closely following World FIRA since its early days. The publication aims to connect farmers and growers with the latest developments in farm robotics and autonomy solutions. This year, Future Farming will be present at the event, eagerly anticipating the World FIRA 2025 Awards ceremony on February 6, where they will present the Ag Robot of the Year 2025 award.
As the agricultural sector increasingly turns to technology for solutions to its challenges, World FIRA 2025 serves as a crucial meeting point for stakeholders eager to explore the future of farming. With its focus on innovation, collaboration, and practical demonstrations, the event is poised to shape the conversation around agricultural robotics and autonomy in the years to come.