On 28 February 2025, Winnipeg-based Farmers Edge, a leading agricultural technology provider, unveiled its pivotal role in driving Conduit’s innovative online platform. This platform is designed to connect customers with solutions that enhance profitability across the agricultural supply chain. Through its Managed Technology Services, Farmers Edge delivers the critical back-end technology that ensures the creation, functionality, and scalability of Conduit’s platform.
Conduit, which launched in April 2024, is on a mission to revolutionize agricultural financing and provide technological solutions that boost customer profitability. With two decades of agronomic expertise, $100 million invested in R&D focused on digital agronomy, and a team of over 100 in-house experts, Farmers Edge Managed Services is addressing key technology challenges faced by agribusinesses and crop insurers. This partnership has enabled Conduit to launch a customized online storefront in just six weeks, with Farmers Edge continuing to support the platform’s development.
Conduit is transforming the agriculture industry by offering unparalleled financing options and innovations that deliver an omnichannel experience. Farmers Edge is preparing Conduit to meet both current and future customer needs, expanding its reach and differentiating the customer experience. Through the platform, customers can secure financing to boost their purchasing power and, ultimately, their profitability.
Vibhore Arora, CEO of Farmers Edge, expressed pride in providing the foundational technology that powers Conduit. “Through our Managed Services model, we’re proud to provide the foundational technology that powers Conduit,” he said. “We look forward to strengthening our collaboration as the platform evolves.”
Matt Carstens, President and CEO of Conduit, emphasized the company’s dedication to meeting the evolving needs of agricultural customers. “At the core of its mission, Conduit is dedicated to addressing the evolving needs of ag customers,” he said. “Partnering with Farmers Edge has allowed Conduit to fulfill its commitment to empowering customers with innovative technology that enhances profitability, productivity, and long-term success.”
Farmers Edge Managed Services supports various segments across the agricultural ecosystem, offering technology outsourcing, data licensing and white-labeling, and custom technology development. This partnership not only highlights the growing importance of technology in agriculture but also underscores the potential for innovative solutions to drive profitability and sustainability in the sector.
