The 2025 Dealership Minds Summit, set to take place in Iowa City, Iowa, on July 29-30, 2025, is poised to be a pivotal event for the farm equipment dealership industry. This 11th annual gathering, organized by Farm Equipment magazine, will bring together top dealerships from across North America for a two-day intensive learning experience. The summit’s focus on absorption, particularly the parts and service business, comes at a crucial time as the industry anticipates a slowdown in new equipment unit sales in 2025.
The theme of absorption underscores the critical role that parts and service play in the sustainability and profitability of farm equipment dealerships. With new equipment sales expected to lag, dealerships must sharpen their focus on aftermarket operations to maintain margins and ensure business resilience. This strategic shift is not just about weathering the storm but also about capitalizing on opportunities within the parts and service sector.
The summit’s agenda is designed to be a collaborative learning environment, featuring general sessions, dealer-to-dealer panel discussions, and interactive roundtable discussions. These sessions will provide attendees with actionable strategies to optimize their aftermarket operations, drawing on the collective wisdom of the most progressive minds in the industry. The event is structured to deliver insightful learning and unlimited networking, fostering a community of empowered dealership management ready to tackle the industry’s most pressing challenges.
The Dealership Minds Summit is more than just an event; it is a response to the evolving needs of the farm equipment dealership community. The editorial advisory board and the Dealership of the Year Alumni Group have played a pivotal role in shaping this year’s summit, ensuring that it addresses the most relevant and urgent issues facing dealerships today. The focus on absorption is a testament to the industry’s recognition of the parts and service business as the lifeblood of dealership operations.
The summit’s title sponsors, including Associated Equipment Distributors (AED), Machinery Scope, AgDirect, AXON, Dealer Information Systems Corporation (DIS), TractorHouse, VitalEdge Technologies, Basic Software Systems, AgGuard, MODERN, Yetter, Warranty Consulting Services (WCS), NNN Pro and Geringhoff, reflect the broad support and collaboration within the industry. Their involvement underscores the importance of the event and the collective effort to drive the industry forward.
For dealerships looking to stay ahead of the curve, the 2025 Dealership Minds Summit offers an unparalleled opportunity to gain insights, share best practices, and build strategic partnerships. The event is a dealer-only affair, ensuring that the discussions and learning are tailored to the specific needs and challenges of the farm equipment dealership community. As the industry navigates the complexities of a changing market, the Dealership Minds Summit stands as a beacon of knowledge and collaboration, guiding dealerships towards a more resilient and prosperous future.
