In the heart of the agricultural equipment industry, a significant partnership is taking root, poised to bear fruit in the form of a rich historical narrative. The Farm Equipment Manufacturers Association (FEMA) is joining forces with Lessiter Media to embark on a comprehensive multimedia project, celebrating FEMA’s 75th anniversary and chronicling its journey. This collaboration is set to culminate at FEMA’s Marketing & Distribution Convention in Las Vegas in October 2025, promising an engaging and insightful experience for attendees and the broader industry.
The project is a two-pronged endeavor, encompassing both a detailed history book and a captivating video documentary. The book will delve into the significance of FEMA and its independent shortline members, highlighting their innovations and contributions to the industry. The documentary, on the other hand, aims to entertain, educate, and inspire by showcasing FEMA’s accomplishments and mission. Both projects will make their debut at the 2025 Fall Convention, with a subsequent release to the entire industry through Lessiter Media’s agricultural division properties.
For FEMA president Craig Harthoorn, this initiative is more than just a celebration of the past; it’s a bridge to the future. “We wanted to do something special to honor our past and those that have come before us, while also energizing current and prospective members as we look to the future,” Harthoorn said. The partnership with Lessiter Media, a trusted entity with a long-standing history in the industry, is expected to create a lasting tribute that will resonate with FEMA members and the wider agricultural community.
Lessiter Media, with its extensive experience and deep understanding of the industry, is enthusiastic about the project. President Mike Lessiter, who has served on both the FEMA Board of Governors and the FEMA board, understands the impact of the association and is passionate about sharing this legacy content. The project is a testament to Lessiter Media’s commitment to the industry, with its Custom Media Services team eager to bring this historical narrative to life.
The implications of this partnership are far-reaching. For FEMA, it’s an opportunity to reinforce its role as a resource and advocate for the shortline farm equipment industry. The project will not only honor the past but also inspire the present and future generations of manufacturers, suppliers, and distributors. For Lessiter Media, it’s a chance to leverage its expertise and reach to tell a compelling story that spans seven decades of innovation and progress.
As the project unfolds, it promises to engage the industry in a unique way, offering a blend of history, entertainment, and education. It’s a testament to the power of collaboration and the importance of preserving and sharing industry heritage. As the agricultural equipment industry continues to evolve, this project serves as a reminder of its rich past and a beacon for its future.
