A recent survey conducted by Mortar Research has revealed that nearly a third of Britons would consider a career in farming, despite admitting to a lack of knowledge about the industry. This intriguing finding comes at a time when farms across the country are participating in Open Farm Sunday, an initiative aimed at bridging the gap between the public and the farming community, and dispelling persistent myths about the sector.
The survey’s results suggest a growing interest in farming among the British public, particularly with the younger generation. Gen Z, typically those born in or since the late 1990s, demonstrated a surprising awareness of technology’s role in modern farming. 15% knew that AI is already being used in crop management, while 23% were aware that GPS technology aids in planting. This tech-savviness could prove invaluable as the industry continues to evolve and embrace digital innovation.
Michael Sly, a farmer from Park Farm Thorney near Peterborough and a member of the National Farmers’ Union, believes that the increasing use of technology in farming can attract skilled individuals to the sector. He stated, “We’re on the cusp of that change and revolution which has started in digitisation, the use of AI and autonomy. We’re probably in the foothills of it, but it has well and truly begun.” Sly’s comments highlight the potential for technology to not only transform farming practices but also to make the industry more appealing to a new generation of workers.
However, the farming industry is not without its challenges. Financial pressures, policy changes, and the need for sustainable practices are all significant concerns. Sly emphasized the importance of addressing “the situation of food security and sustainable supply chains” and noted that the current Labour leadership’s plans to impose inheritance tax on some landowners could add to these pressures.
Despite these challenges, Sly remains optimistic about the future of farming. He believes that the industry’s evolution will create opportunities for people to manage food production, adapt to climate changes, and shape the environment. He also noted that there might be more consolidation in the industry due to fewer younger people succeeding in family businesses, presenting opportunities for those interested in entering the sector.
Open Farm Sunday, organized by Linking Environment and Farming (LEAF), has been instrumental in connecting the public with farming. Since its inception in 2006, the event has seen more than 2,000 farmers across Britain welcome around 3.25 million visitors. This initiative plays a crucial role in educating the public about farming practices and the industry’s increasing reliance on technology.
The survey’s findings and the ongoing Open Farm Sunday event underscore a pivotal moment for British farming. As the industry becomes more innovative and tech-driven, it presents new opportunities for those considering a career in farming, even if they lack prior knowledge. The challenge now lies in harnessing this interest and ensuring that the next generation of farmers is equipped with the skills and support needed to navigate the industry’s evolving landscape.