AGCO dealers are already marking their calendars for the 2026 Precision Farming Dealer Summit, set to take place in St. Louis, Missouri. This early enthusiasm is fueled by a strategic move from AGCO, which has integrated attendance to this premier event into its annual dealer incentive program. This decision underscores the company’s commitment to fostering growth and innovation within its dealer network, particularly in the realm of precision agriculture.
The timing of this announcement is significant, coming on the heels of AGCO’s accelerated PTx dealership expansion across North America. This expansion is not just about increasing the number of dealerships; it’s about empowering them with the tools and knowledge to thrive in the evolving landscape of precision agriculture. John Nardulli, AGCO Program Manager, emphasizes that the Summit is more than just an incentive—it’s a platform for dealers to build on AGCO’s precision ag momentum.
The Precision Farming Dealer Summit is designed to be a hub for top precision farming equipment dealerships from across North America. It’s a place where dealers can learn from industry experts, share best practices, and gain new ideas from their peers. The event promises a dynamic mix of general sessions, dealer-to-dealer panels, and interactive roundtable discussions, all aimed at helping dealers run more profitable precision farming businesses.
The Summit’s agenda is packed with opportunities for learning and networking. General sessions will feature top industry experts who will provide insights into the latest trends and technologies in precision agriculture. Dealer-to-dealer panels will offer practical, actionable ideas for boosting profitability. And the interactive roundtable discussions will provide a forum for dealers to share their experiences and learn from each other.
AGCO’s decision to include Summit attendance in its dealer incentive program is a testament to the company’s commitment to its dealers’ success. It’s an investment in their future, providing them with the tools and knowledge they need to stay competitive in the rapidly evolving world of precision agriculture. For dealers, this is more than just an opportunity to earn an incentive—it’s a chance to be part of a community of like-minded professionals, all working towards the same goal: to build sustainable, profitable precision farming businesses.