In the heart of Cottage Grove, Minnesota, Horsch celebrated a significant milestone with the grand opening of its new AgTec building, marking a strategic expansion in North America. The event drew dealers, farmers, and Horsch team members from around the world, all eager to witness the unveiling of the company’s latest innovations and gain insights into its future direction.
The Horsch family, including Michael, Cornelia, and Lucas Horsch, took the stage to share the company’s rich history and its ambitious vision for the North American market. Their primary goal is to double the Horsch U.S. dealer footprint within the next three years, a testament to the company’s confidence in the region’s potential and its commitment to growth. This expansion is not just about increasing market share; it’s about bringing Horsch’s advanced agricultural technology to more farmers, helping them improve efficiency and sustainability.
The event also served as a platform for Horsch to showcase its latest equipment line. Among the highlights was the new Leeb sprayer, featuring advanced boom control technology designed to enhance precision and reduce drift. This is a significant development in the realm of crop protection, where precision application is key to minimizing environmental impact and maximizing yield.
Another standout was the largest air seeder cart on the market, a testament to Horsch’s commitment to innovation in seed placement technology. This equipment is designed to improve seed-to-soil contact, a critical factor in achieving uniform emergence and optimal plant stands.
The 90-foot planter with a 350-bushel seed capacity was also a crowd-pleaser. This planter is engineered to cover more ground quickly and efficiently, a boon for large-scale farmers looking to maximize their planting windows. The increased seed capacity means less time spent refilling, allowing farmers to focus on other critical tasks.
The event also featured insights from Lucas Horsch, who shared his vision for the company’s future, and Ben Studer from Horsch dealer Butler Machinery, who provided a dealer’s perspective on the company’s growth and potential. Their discussions underscored the collaborative spirit that drives Horsch’s success, with a strong emphasis on partnerships and customer-centric innovation.
The grand opening of the AgTec building and the unveiling of the new equipment line signal a new chapter for Horsch in North America. As the company works towards doubling its dealer footprint, farmers across the region can look forward to increased access to Horsch’s advanced agricultural technology. This expansion is not just about growth for Horsch; it’s about empowering farmers with the tools they need to feed a growing population sustainably and profitably.