Brennan Costello, director of the Combine, is playing a pivotal role in transforming agricultural technology ideas into market-ready solutions. Speaking at the recent Ag Tech Connect conference, Costello shared insights into the program’s distinctive position within Nebraska’s innovation ecosystem. “The Combine sits in a unique space between the startup venture capital growth world and the agriculture market,” he explained. “Our goal is to help grow ag technology through startups.”
Costello’s personal connection to agriculture underscores his commitment to the sector. Raised in Gothenburg, he brings a deep-rooted understanding of the industry. “Ag is personal to me,” he said. “To be in a role where I can help founders solve problems in the ag market through technology is something very fulfilling.” This personal investment in agriculture drives his work at the Combine, where he collaborates with founders from diverse backgrounds, including farmers and researchers from the University of Nebraska-Lincoln.
The Combine’s mission is to bridge the gap between innovative ideas and practical applications. “We help them understand the startup world and make sure they’re building technology that solves real-world problems,” Costello noted. This approach was evident at the Ag Tech Connect event, which attracted nearly 300 attendees. “It’s a great connection piece,” Costello said. “Whether you’re an investor, a startup, or just interested in ag tech, it’s a place to plug in.”
The Combine’s broad definition of agricultural technology encompasses crops, livestock, and water. Costello emphasized Nebraska’s potential to lead in these areas, particularly in water technology. “We’re focused on what Nebraska is uniquely competitive in,” he said. “Water technology should absolutely be something Nebraska leads the world in.”
Despite the challenges inherent in the market, Costello views agricultural innovation as crucial for the future. “Technology is the catalyst to help producers be more efficient and cost-effective,” he asserted. “Nebraska is the place to do it; we’ve got the best farmers and ranchers in the world.”
For aspiring ag tech entrepreneurs, Costello’s message is clear: don’t wait. The Combine offers flexibility and support, acting as a partner in problem-solving. “We aren’t rigid. We come alongside you as a problem solver,” he said. “Think of us as your first employee.” Those interested in launching an ag tech venture are encouraged to visit nebraskacombine.com. “I’m more than happy to talk with anybody who’s got an idea,” Costello said. “That’s my job.”
The implications of Costello’s work are significant. By fostering innovation and supporting startups, the Combine is not only advancing agricultural technology but also strengthening Nebraska’s position as a leader in the ag tech sector. This initiative has the potential to drive economic growth, create jobs, and enhance the efficiency and sustainability of agricultural practices.