During the recent John Deere 3Q 2025 earnings call, several notable insights emerged regarding the adoption and impact of the company’s precision agriculture technologies. These developments offer a glimpse into the evolving landscape of agritech and its growing influence on modern farming practices.
Josh Beal, director of investor relations, shared promising statistics about JDLink Boost, Deere’s connectivity solution designed to address areas with unreliable cell coverage. Beal highlighted that approximately 70% of Brazil’s acres lack consistent cell coverage, making it a primary market for JDLink Boost. Since its launch, the solution has garnered significant interest, with over 5,000 global orders in its first year. This includes 1,000 units ordered across the U.S., Canada, Australia, and New Zealand, demonstrating the solution’s relevance beyond Brazil.
The Precision Essentials kit, a bundle of foundational precision technologies, has also seen robust demand. Since its launch last year, Deere has surpassed 21,000 orders globally. Beal noted that Precision Essentials has been a catalyst for greater engagement in the John Deere Operations Center, bringing in over 2,400 new customers. Existing users have shown a 35% increase in engaged acres and nearly a 50% increase in highly engaged acres, underscoring the kit’s value in enhancing operational efficiency.
The Operations Center itself has surpassed 485 million acres globally, with 30% of these acres being highly engaged. This extensive reach highlights the growing reliance on data-driven decision-making in agriculture.
Beal also discussed the adoption trends of See & Spray, Deere’s advanced spraying technology. The 2024 cohort of machines, now in their second use season, has shown a 30% increase in acres covered compared to the previous year. Additionally, customers have added more See & Spray units to their fleets, indicating the technology’s proven value.
Cory Reed, president of the worldwide ag & turf division, shared insights on the impact of Deere’s new precision harvesting features. Reed mentioned a large customer who reported a 30% increase in throughput, measured in bushels per hour, and a 20% increase in machine productivity through the use of harvest settings automation and predictive ground speed automation. These results align with early season reports from the Operations Center, reinforcing the technology’s effectiveness.
The implications of these developments are significant. The growing adoption of precision agriculture technologies underscores the industry’s shift towards data-driven, efficient, and sustainable farming practices. As farmers increasingly leverage these tools, they can expect improved productivity, reduced operational costs, and enhanced decision-making capabilities. The success of JDLink Boost, Precision Essentials, and See & Spray also highlights the importance of connectivity and real-time data in modern agriculture, paving the way for further innovations in the field.