Regenerative agriculture is gaining momentum as food and beverage giants like Nestlé, Danone, and PepsiCo push for more sustainable supply chains. Yet for farmers, the transition has been anything but straightforward. Many have struggled with fragmented digital tools that focus on isolated aspects of farming—like fertilizer use—while requiring repetitive data entry and offering little in the way of holistic guidance. This disconnect has left growers facing uncertainty over yields, incentives, and the long-term viability of regenerative practices.
Now, agritech company Klim is rolling out its “digital companion” tool in the UK, designed to simplify the shift to regenerative farming by consolidating data, recommendations, and progress tracking into a single platform. The tool, already adopted by half of Klim’s farmers in Germany and Poland since its initial launch, eliminates the need for multiple data inputs by requiring just one annual update. From there, it generates field-level recommendations—such as tailored crop mixes for cover crops—while projecting incentive payouts and measuring impact against sustainability goals.
For farmers, the appeal lies in its practicality. Klim’s Crop Mix Composer, for example, allows growers to input their objectives and farm specifics, then instantly receive customized plans for seed selection and nutritional optimization. “This eliminates the ‘trial and error’ approach,” explains Rob Gerlach, Klim’s co-founder and CEO. “Farmers get clarity and confidence in their decisions, rather than piecing together advice from disparate sources.”
The tool also addresses a critical pain point for food and beverage companies: verifying progress across global supply chains. Many corporations have committed to regenerative agriculture targets but lack reliable, cost-effective ways to track on-the-ground changes or engage farmers effectively. Klim’s platform bridges this gap by aggregating field data into actionable insights, enabling companies to measure impact while keeping farmers motivated through clear, goal-aligned guidance.
Looking ahead, Klim is developing an AI-powered digital agent—slated for a 2026 release—to provide real-time, personalized support for farmers’ regenerative agriculture questions. The move underscores a broader shift in agritech: away from siloed solutions and toward integrated systems that balance practicality for growers with accountability for corporate sustainability pledges.
The challenge remains whether such tools can scale quickly enough to meet rising demand. With regulatory pressures and consumer expectations pushing food brands toward regenerative sourcing, the success of platforms like Klim’s may hinge on their ability to turn complexity into simplicity—for farmers and businesses alike.