Ecorobotix, the Swiss agtech pioneer specializing in ultra-high precision (UHP) spraying, has secured USD 150 million in combined Series C and D funding to scale its AI-driven Plant-by-Plant technology and introduce a new innovation at Agritechnica 2025. The investment underscores growing confidence in precision agriculture as a solution to some of farming’s most pressing challenges—rising input costs, regulatory pressures, and the need for sustainable intensification.
The company’s proprietary AI system, which identifies and treats each plant individually with centimeter-level accuracy, has already demonstrated its ability to cut pesticide use by up to 95% without compromising efficacy. This precision allows farmers to deploy non-selective herbicides safely, reduce operational expenses, and align with tightening environmental regulations—all while maintaining or improving yields. For an industry under scrutiny for its chemical footprint, such technology offers a rare win-win: economic efficiency paired with environmental stewardship.
The latest funding round, led by Highland Europe with participation from ECBF and McWin Capital Partners, builds on a 2023 USD 52 million injection co-led by AQTON SE and Cibus Capital. Dominique Mégret, Ecorobotix’s CEO, emphasized that the capital will accelerate R&D, expand the technology’s applicability across more crop types, and speed up the rollout of advanced algorithms. “We are scaling a proven solution to deliver better-quality food for the world,” he said, highlighting the company’s ambition to move beyond niche adoption into broader agricultural systems.
Agritechnica 2025 will serve as the stage for Ecorobotix’s next leap forward. The company plans to unveil an upgraded version of its ARA (Autonomous Robot for Agriculture) platform, promising even greater precision and operational flexibility. Mégret framed the innovation as a direct response to farmer pain points: “Rising costs, labor shortages, and the demand to produce more with less are pushing the industry to a tipping point. Our technology helps farmers navigate that reality.”
With operations in over 20 countries, Ecorobotix is part of a wave of agtech firms leveraging AI and robotics to redefine crop protection. Its success reflects a broader shift in agriculture, where data-driven decision-making and automation are no longer futuristic concepts but practical tools for resilience. The question now is whether such high-precision systems can achieve widespread adoption—or remain a premium solution for early adopters.
For investors, the bet is clear: as regulations tighten and consumer demand for sustainable practices grows, technologies that reconcile productivity with environmental goals will command attention. Ecorobotix’s latest funding round suggests the market agrees.