Farmers looking to cut costs, boost yields, and streamline operations will have a chance to explore the latest agricultural innovations at the **THRIVE Global Impact Summit**, set for October 29–30 at the Santa Clara Marriott in California. The event brings together over 50 agtech startups, industry leaders, and investors to showcase technologies designed to address the biggest challenges in modern farming—from sustainability to efficiency.
John Hartnett, CEO of SVG Ventures | THRIVE, the organization behind the summit, emphasizes that the event isn’t just about futuristic concepts but practical solutions. “Farmers will see over 50 cutting-edge startups demonstrating how AI, automation, and sustainability tools are already transforming agriculture,” he says. The summit will feature keynote speakers, panel discussions, and a pitch competition where 18 finalists—selected from over 2,000 startups across 100 countries—will present their innovations in categories like regenerative agriculture, AI-driven automation, and water management.
For growers skeptical of new technology, Hartnett acknowledges the financial realities. “A farmer in Ireland once told me, ‘Sustainability is important, but how can I go green when I’m in the red?’” he recalls. Yet, he argues that cost savings and competitive pressure will drive adoption. “If a neighbor is using tech that cuts chemical use by 30% while improving efficiency, most farmers will take notice.”
The summit also highlights how AI is becoming embedded in agriculture, much like it has in other industries. “Farmers may not have heard of ChatGPT a year ago, but many are already using AI tools today,” Hartnett notes. “This isn’t some distant future—it’s happening now.”
For those interested in attending, registration is open with a 25% discount available using the promo code **PRTNR25**. The event offers a rare opportunity to see firsthand how emerging technologies could reshape farming in the years ahead.
**The role of THRIVE in agtech innovation**
While SVG Ventures | THRIVE may not be a household name among farmers, its influence in agtech is substantial. Over the past 11 years, the organization has supported startups like Pivot Bio, Conservis, and Continuum Ag through its accelerator program. Its portfolio now includes over 100 investments and 287 supported startups, with eight reaching unicorn status (valued at over $1 billion). The THRIVE Pioneer fund continues to seed promising startups globally, ensuring a steady pipeline of innovation for the industry.
The summit’s pitch competition underscores this mission, with finalists vying for the **THRIVE Global Impact Challenge Award** and potential investment of up to $1 million. The winning solutions could soon be the tools farmers rely on to stay competitive in an increasingly tech-driven landscape.