The North American Equipment Dealers Association (NAEDA) has announced the addition of three new Dealer Development Managers (DDMs), a strategic move aimed at bolstering its support for equipment dealers across North America. This expansion reflects NAEDA’s commitment to enhancing its services and resources for dealers in an increasingly competitive and evolving market.
Josh Whittaker, Jared Godfrey, and Aaron Tennyson bring a wealth of experience and diverse backgrounds to their new roles. Whittaker, who will cover the Pacific Northwest and West Coast, brings 30 years of sales and sales management experience, with a significant portion dedicated to the outdoor power equipment (OPE) industry. His deep understanding of territory growth and dealer relationship development will be invaluable to dealers in his region.
Godfrey, assigned to the Central Midwest through Texas, is a purpose-driven agricultural leader with over 17 years of cross-functional experience. His track record of turning challenges into growth opportunities, coupled with his expertise in digital agriculture platforms, positions him well to help dealers strengthen operations and build confidence for lasting transformation.
Tennyson, who will serve the Lower East Coast and Gulf Region, is a seasoned executive with extensive experience in business development and strategic account management. His ability to create collaborative team cultures focused on achieving maximum performance will be a significant asset to dealers in his area.
The addition of these three DDMs underscores NAEDA’s proactive approach to supporting its members. By leveraging the unique blend of dealership, OEM, and executive experience that Whittaker, Godfrey, and Tennyson bring, NAEDA is strengthening its ability to provide innovative strategies, practical tools, and long-term growth opportunities for equipment dealers.
This expansion also highlights the increasing complexity of the equipment dealership landscape. As dealers navigate market fluctuations, technological advancements, and shifting customer expectations, the need for specialized support and expertise becomes more pronounced. NAEDA’s investment in its Dealer Development team demonstrates its commitment to helping dealers adapt and thrive in this dynamic environment.
Moreover, the addition of these DDMs reflects a growing trend in the agritech industry towards collaboration and knowledge sharing. By providing dealers with access to experienced professionals who understand their unique challenges and opportunities, NAEDA is fostering a community of continuous learning and improvement.
In the broader context, this development is a positive sign for the equipment dealership sector. As NAEDA enhances its support capabilities, dealers can better position themselves to meet the evolving needs of their customers and capitalize on emerging opportunities. Ultimately, this benefits the entire agritech ecosystem, from manufacturers to end-users, by promoting a more robust and resilient dealer network.