Produce Investments (PI), a UK-based company with a strong foothold in potato production, crop storage, and agricultural technology, has announced the acquisition of Biofresh Safestore, a well-established leader in fixed crop management systems. This strategic move underscores PI’s commitment to expanding its technology portfolio and solidifying its position as an innovation leader in sustainable post-harvest solutions.
Biofresh Safestore has been a prominent name in sprout control and crop storage technology for over two decades. The company provides advanced fixed installation systems for storage facilities across the United Kingdom, Europe, and Japan. Under the leadership of Jeremy Barraclough, Biofresh has built a strong reputation and loyal customer base, particularly in France, where its systems are widely adopted. Barraclough will continue to play an active role in the business following the acquisition.
The integration of Biofresh Safestore aligns seamlessly with PI’s established expertise in natural sprout suppression through its Restrain brand—a pioneer in sustainable storage and post-harvest treatment technologies. Together, the two companies will offer customers an expanded range of solutions, spanning from portable to fixed sprout suppression systems, all delivered under a single, trusted partnership. This combined approach provides enhanced flexibility and choice for growers and storage operators seeking environmentally friendly, efficient, and technologically advanced solutions for crop management.
The acquisition also supports PI’s broader expansion goals, particularly in European and international markets. With Restrain’s innovative use of natural ethylene for sprout suppression and Biofresh’s proven fixed system technology, PI aims to deliver an unparalleled value proposition to the global agri-tech market—driving productivity while maintaining environmental sustainability.
Produce Investments operates as a diversified agricultural group with a portfolio that includes Restrain, Greenvale, and Produce Solutions. Greenvale is one of the UK’s leading fresh potato suppliers, managing the whole supply chain from seed breeding to retail distribution. Its premium brand, Golden Kings, is widely available across major UK supermarkets. Produce Solutions provides agronomic, research, and technical services to support the potato and fresh produce industries, advancing crop science and varietal development.
The acquisition of Biofresh Safestore reflects PI’s commitment to innovation and long-term growth in sustainable agriculture, with a focus on delivering next-generation solutions for crop preservation and food security.
Rachel Cook-Coulson, Chief Executive Officer of Produce Investments, commented, “This acquisition represents an important step in PI group growth journey.”
Dan Hewitt, Managing Director of Restrain UK, added, “By combining the strength of Restrain and Biofresh Safestore, we’re accelerating our expansion across Europe and globally. Together, we will deliver greater value to customers through innovative, nature-powered technologies that advance the future of crop storage.”