In the heart of China’s agricultural revolution, a single enterprise is demonstrating how digital technology can transform traditional farming into a sustainable, high-value industry. China Joyvio Group (JVG), a leading agricultural enterprise, has become a case study in how digital transformation can resolve long-standing inefficiencies in the global food system, according to a recent study published in *Frontiers in Sustainable Food Systems*.
The research, led by Zichen Wang from the College of Innovation and Entrepreneurship at Wuchang University of Technology, provides a detailed analysis of JVG’s digital transformation journey. The study is grounded in the resource-based view (RBV) model and dynamic capabilities theory, offering a rigorous examination of how digital technology can enhance sustainable operations in agribusiness.
JVG’s dual-track digital strategy focuses on both organizational management and business operations. This approach has systematically addressed core inefficiencies in the agricultural value chain, according to the study. “By leveraging digital technology, JVG has not only improved its operational resilience but also driven industrial chain innovation,” Wang explains.
One of the key mechanisms identified in the study is the creation of three smart platforms: the “Agricultural and Food Digital Intelligence Brain,” “YunAgri Prime,” and “YunAgri Select.” These platforms enable full-chain standardization and resource optimization, significantly enhancing the company’s productivity and market reach.
The commercial impacts of JVG’s digital transformation are substantial. The study reports a 28.6% increase in product premiumization, demonstrating how digital technology can drive value chain upgrading. This has not only boosted JVG’s economic viability but also contributed to social equity and environmental sustainability.
The study’s findings offer actionable insights for other agricultural enterprises looking to embark on a similar digital transformation journey. By providing a quantitatively validated framework, the research addresses a critical empirical gap in agricultural economics literature.
As the global food system continues to evolve, the lessons from JVG’s digital transformation could shape future developments in the field. “This research provides a roadmap for agricultural enterprises to achieve sustainable operations,” Wang says. “It’s not just about adopting new technologies; it’s about leveraging them to create a more efficient, equitable, and sustainable food system.”
In an era where digital transformation is reshaping industries worldwide, JVG’s success story serves as a powerful example of how technology can drive positive change in agriculture. As more enterprises follow in JVG’s footsteps, the future of farming looks increasingly digital and sustainable.