The global Agriculture Technology-as-a-Service (AgTech-aaS) market is experiencing significant growth, driven by the increasing adoption of cloud-based precision farming solutions and the rising demand for data-driven farm management. The market, which reached USD 2.6 billion in 2022, is projected to grow at a robust compound annual growth rate (CAGR) of 21.5% during 2024-2031, reaching USD 12.3 billion by 2031. This growth is fueled by advancements in IoT, AI, and remote sensing technologies, which are transforming traditional farming practices into more efficient and sustainable operations.
In the United States, AGCO Corporation has announced new subscription-based models for its autonomous tractors and Panorama data-management tools. This move supports scalable precision agriculture without large upfront costs and aligns with AGCO’s digital transformation strategy, targeting USD 2 billion in tech-driven revenue by 2029. Meanwhile, in the Asia Pacific region, CropIn Technology Solutions Pvt Ltd. launched Sage, a real-time agri-intelligence platform powered by Google Gemini. This platform offers high-resolution analytics on crop health, soil quality, irrigation, and climate conditions, aiding smarter farm decisions and boosting productivity across diverse ecosystems.
Key mergers and acquisitions in 2025 include John Deere’s acquisition of GUSS Automation, which specializes in autonomous orchard and vineyard sprayers. This acquisition enhances John Deere’s equipment-as-a-service (EaaS) offerings by bringing in advanced robotic technology to improve efficiency in specialized farming. Additionally, the Asian Development Bank (ADB) approved a grant in December 2025 to support green entrepreneurship, including incentives for climate-friendly SMEs and the adoption of organic farming legislation. This supports broader sustainable agriculture goals that drive demand for AgTech-aaS solutions.
The market is segmented by service type, technology, and application. Software-as-a-Service (SaaS) dominates with a 62% market share as of 2024, offering cloud-based tools for crop management, analytics, and real-time tracking that lower upfront costs for farmers. Equipment-as-a-Service holds a 38% share, providing rentable hardware like drones and sensors, ideal for variable rate applications but limited by logistics. In terms of technology, Data Analytics and Intelligence tops at 35% market share, leveraging AI for predictive yield forecasts and resource allocation. Guidance Technology captures 25%, using GPS for automated steering to cut fuel use by 20%. Sensing Technology at 20% deploys IoT for real-time soil and weather data; Variable Rate Technology 15% adjusts inputs dynamically; Others 5% cover emerging tools.
Yield Mapping & Monitoring holds a 28% share, generating field variability maps for targeted interventions. Soil Management at 22% focuses on testing and amendments for fertility; Crop Health Management 20% uses imaging for pest detection. Navigation And Positioning 18% ensures accurate machinery paths; Others 12% include irrigation and scouting.
North America holds the largest share of the Agriculture Technology-as-a-Service market at 46.81% as of recent data, driven by advanced infrastructure, high adoption of precision farming, and leading technology providers in the U.S. and Canada. The region’s dominance stems from substantial investments in automation, IoT, and data analytics, positioning it ahead of other areas with a projected CAGR of around 20.9%. The Asia Pacific follows as the second-largest region, fueled by rapid agricultural modernization in countries like China, India, and Japan amid growing food demands and tech integration. Europe ranks third in market share, benefiting from sustainable farming initiatives and regulatory support in nations such as Germany, France, and the U.K. Adoption focuses on scalable tech services to boost efficiency in diverse climates and smaller farm sizes.
Key players in the market include 365FarmNet GmbH, AGCO Corporation, Agrivi, IBM Corporation, Airbus SE, AT&T Inc., Degree & Company, Hexagon Agriculture, and Topocon Corporation. Deere & Company leads with strong precision agriculture service offerings, contributing significantly to the market’s projected growth. IBM Corporation provides data analytics and AI-driven platforms for farm management, supporting scalable AgTech solutions amid rising demand for subscription-based models. AGCO Corporation advances equipment-as-a-service through integrated machinery and software, bolstering its position in a market expanding at 13.9% CAGR. CropIn Technology Solutions Pvt. Ltd. delivers comprehensive farm intelligence SaaS, driving adoption in digital farming operations across global regions. 365FarmNet GmbH offers cloud-based farm management tools, enabling data-informed