At the 2025 Agro-Food Expo, TAFE, a prominent agricultural machinery manufacturer, unveiled a suite of technologies designed to empower farmers with greater control over their equipment, streamline processes, and reduce production costs. The centerpiece of their presentation was TAFE Terra, an advanced digital platform that integrates telematics, geofencing, tractor health monitoring, and operational analytics. This platform is poised to drive precision agriculture and promote sustainable soil use by capturing real-time performance data, enabling users to visualize equipment utilization, critical engine parameters, locations, operational limits, and potential alerts.
One of the standout features of TAFE Terra is its geofencing capability, which allows farmers to create virtual boundaries that notify operators when a tractor enters or exits a designated zone. This feature is particularly beneficial in regions with multiple plots, shared machinery, or dispersed land surfaces. For small and medium-sized operations with limited resources, this visibility can lead to more efficient route planning, optimized work routines, and better utilization of operating times.
The platform also provides valuable indicators for data-driven decision-making, such as identifying peak usage hours and detecting wear patterns associated with specific tasks. By leveraging this information, farmers can plan more effectively, reduce costs, and improve the allocation of equipment effort. TAFE’s commitment to integrating advanced technology into their machinery is further demonstrated by the introduction of the Magna 15 tractor series, which seamlessly integrates with the TAFE Terra ecosystem. This series combines TAFE’s engineering expertise with efficiency, comfort, and relevant technology tailored to the realities of modern agriculture in Mexico.
TAFE’s expansion into the Mexican market is marked by the inauguration of its first assembly plant in Aguascalientes, backed by a US$15 million investment. This facility aims to create 250 jobs and supply both domestic and export markets, with plans to expand further into Latin America. The company’s focus on precision agriculture aligns with a broader industry trend that seeks to boost crop yields through the application of highly specific data collected via sensors, satellites, AI, and the Internet of Things. According to Grand View Research, precision agriculture is expected to grow at an annual rate of over 13% globally over the next five years.
In Mexico, the adoption of precision agriculture technologies holds significant potential for addressing critical challenges, particularly in water management. Agricultural use accounted for 67.5% of total water consumption in 2020, according to the National Water Commission (CONAGUA). The 2022 Agricultural Census conducted by INEGI indicates that incorporating technology into irrigation systems can greatly enhance water use efficiency. Juan Valiente, National Director of the Biosystems Engineering Program at the School of Engineering and Sciences, Tecnologico de Monterrey, emphasized the importance of improving water use efficiency in Mexico, given the country’s water deficits and the increasing pressure on resources due to climate change.
As TAFE continues to innovate and expand its presence in the agricultural technology sector, its contributions to precision agriculture are likely to have a profound impact on the efficiency, sustainability, and productivity of farming practices in Mexico and beyond.