Fieldwork Robotics, a pioneer in autonomous berry-harvesting technology, has announced a significant addition to its leadership team with the appointment of Seth Crawford as Chair. This move underscores the company’s commitment to leveraging industry expertise to drive innovation and growth in the agricultural sector.
David Fulton, CEO of Fieldwork Robotics, expressed enthusiasm about Crawford’s appointment, highlighting his extensive experience and insight in agricultural technology. “Seth’s appointment marks an exciting chapter for Fieldwork Robotics,” Fulton stated. “With decades of leadership at the forefront of agricultural technology, his insight will help us develop harvesting solutions which make a real difference to berry growers globally.”
Crawford brings a wealth of experience from his tenure at AGCO Corporation and Deere & Company, where he held senior leadership roles overseeing multi-billion-dollar divisions. His work has been instrumental in pioneering initiatives in precision agriculture, AI, analytics, and digital transformation. During his time at Deere & Company, Crawford led marketing efforts across Europe, the CIS, North Africa, India, and the Near and Middle East, demonstrating a deep understanding of global markets.
The implications of Crawford’s appointment are significant for Fieldwork Robotics. His strategic vision and influence in the industry position the company for strengthened global market presence and further development of innovative berry-harvesting technology. As Fieldwork Robotics looks to expand its operations across Europe, Australia, and the United States, Crawford’s experience will be invaluable in navigating the complexities of international markets.
Jonathan Pollock, Co-Founder and CEO of Elbow Beach, an investor in Fieldwork Robotics, echoed these sentiments. “Seth brings exactly the kind of leadership cleantech needs right now – deep operational experience, a strong technical vision, and a commitment to building solutions that drive both economic and environmental returns,” Pollock commented. This endorsement underscores the strategic importance of Crawford’s role in guiding Fieldwork Robotics through its next phase of growth.
Crawford’s reputation for driving innovation and operational excellence is well-established. He has been a prominent figure in the agriculture, construction, forestry, and agri-tech sectors, known for his ability to transform businesses through cutting-edge technologies. His insights have been shared widely within the ag-tech community, including speaking engagements at the 2023 Precision Farming Dealer Summit and appearances on the Precision Farming Dealer podcast. These experiences highlight his strategic thinking and vision, which will be crucial as Fieldwork Robotics expands its autonomous berry-harvesting solutions worldwide.
As Fieldwork Robotics continues to innovate and grow, the appointment of Seth Crawford as Chair signals a bold step forward. His leadership will be pivotal in shaping the company’s future, ensuring that its technology not only meets the needs of berry growers but also sets new standards in the agricultural industry. With Crawford at the helm, Fieldwork Robotics is poised to make a significant impact on global berry production, driving efficiency, sustainability, and economic returns for growers around the world.