In the ever-evolving landscape of agricultural journalism, a recent study published in the *Journal of Agricultural Sciences* sheds light on how national newspapers in Türkiye approach food safety and agricultural issues. Led by Mehmet Suiçmez from BİLECİK ŞEYH EDEBALİ ÜNİVERSİTESİ, the research offers a comparative analysis of how different newspapers frame agricultural news, revealing significant ideological divides and potential impacts on public perception and policy.
The study, which examined news articles from four national newspapers—Cumhuriyet, Sözcü, Milliyet, and Sabah—between April and October 2024, uncovered stark differences in how these outlets cover agricultural topics. Opposition newspapers like Cumhuriyet and Sözcü tend to dominate with negative headlines and a problem-oriented approach, often highlighting issues such as food safety concerns or policy failures. In contrast, mainstream media like Milliyet and Sabah lean toward positive headlines and solution-oriented journalism, emphasizing successes and advancements in agricultural policies.
One of the most striking findings was the disparity in news sources. State institutions were the most frequent sources across all newspapers, but opposition outlets were more likely to feature non-governmental organizations and farmer groups. This divergence in sourcing could influence public discourse and policy debates, shaping how stakeholders perceive agricultural challenges and opportunities.
“The ideological lens through which news is filtered can significantly impact how the public and policymakers view agricultural issues,” Suiçmez noted. “This study highlights the need for a more balanced and diverse approach to agricultural journalism, one that includes expert voices and a broader range of perspectives.”
The research also revealed that while agricultural policies were the most covered theme, critical issues like sustainable agriculture and food safety were often sidelined. This gap could have commercial implications, as public awareness and policy decisions are influenced by the media’s focus. For instance, the lack of coverage on sustainable practices might hinder the adoption of innovative techniques, such as good agriculture practices (GAP), which are crucial for long-term productivity and environmental stewardship.
Looking ahead, the study suggests several key recommendations to enhance the quality of agricultural journalism. These include increasing the employment of expert reporters, providing regular training to journalists, diversifying news sources, and developing a national strategy for agricultural communication. By doing so, the media could play a more effective role in shaping informed public debate and supporting the agriculture sector’s growth.
As the agriculture industry continues to evolve, the role of journalism in shaping public perception and policy cannot be overstated. This research serves as a call to action for media outlets, policymakers, and agricultural stakeholders to collaborate in fostering a more informed and balanced discourse. In doing so, they can help drive innovation, ensure food safety, and support the commercial viability of the agriculture sector.