In the heart of Pakistan’s Punjab region, a quiet revolution is taking place, driven by a government initiative aimed at modernizing agriculture and improving farmer welfare. The Kissan Card Subsidy Program (KCSP) has become a critical policy tool in the face of growing environmental pressures and food security demands. However, a recent study published in *Food and Energy Security* reveals a complex interplay between subsidy participation and sustainable farming practices, with significant implications for the agriculture sector.
The study, led by Awais Jabbar from the Management Science and Engineering Post-Doctoral Research Station at China Three Gorges University, employs a sophisticated two-stage recursive bivariate probit (RBP) approach to dissect the determinants and impacts of farmers’ participation in the KCSP. The findings highlight a dual-edged sword: while the program facilitates the adoption of improved stress-tolerant high-yield crop varieties (STV), it simultaneously reduces the uptake of integrated pest management (IPM) and organic manuring (OM).
“Farmers equipped with Information and Communication Technology (ICT) resources and guided assistance are significantly more likely to engage in the program,” Jabbar explains. This underscores the pivotal role of digital tools and targeted support services in driving subsidy participation. However, the study also reveals that off-farm participants and tenant farmers remain less likely to benefit due to time, financial, and tenure constraints.
The commercial impacts of these findings are profound. On one hand, the increased adoption of STVs can lead to higher yields and improved farmer incomes, boosting the overall productivity of the agriculture sector. On the other hand, the reduced uptake of IPM and OM practices raises concerns about long-term ecological sustainability. “While the program alleviates liquidity constraints and facilitates modern input adoption, it may inadvertently promote input-intensive practices at the expense of long-term ecological sustainability,” Jabbar notes.
The study’s insights suggest a need for more inclusive and sustainability-oriented subsidy frameworks. Expanded digital infrastructure and targeted financial and technical support for ecological practices could help align short-term productivity gains with long-term environmental stewardship. “The findings underscore the need for more inclusive and sustainability-oriented subsidy frameworks,” Jabbar emphasizes.
As the agriculture sector grapples with the challenge of feeding a growing population while minimizing environmental impact, this research provides valuable insights into the behavioral and systemic impacts of agricultural subsidies. It highlights the delicate balance between intensification and sustainability, offering a roadmap for future developments in the field. By integrating digital tools, targeted support services, and sustainability-oriented incentives, policymakers can create a more inclusive and ecologically responsible agricultural subsidy framework. This, in turn, can drive commercial growth while ensuring long-term environmental health, ultimately benefiting both farmers and consumers alike.

