Author name: John Hutton

Premium tractor brands Case IH and Steyr are revolutionizing the agricultural industry with their innovative use of technology. By implementing the Connect Room system, dealers can now remotely monitor machines and provide online services to customer

French agritech start-up Seederal is on the brink of a groundbreaking development in the agricultural machinery industry with the imminent launch of its first electric tractor prototype. The company first made waves in 2023 when it announced its ambi

Beefwood Farms, a pioneering family farm in Australia, has made waves in the agricultural sector with its adoption of autonomous tractors. The farm, led by Gerrit Kurstjens, integrated Agxeed’s Agbot into its operations, marking a significant shift t

Machinery manufacturer New Holland is taking bold steps towards a more sustainable future with its ‘Clean Energy Leader Strategy.’ The company is at the forefront of exploring alternatives to traditional diesel-powered vehicles, signaling a significa

AutoAgri AS and Ekobot have announced an exciting collaboration that has the potential to revolutionize the agricultural industry. The partnership aims to adapt Ekobot’s intelligent weeding tool to be integrated with AutoAgri’s autonomous implement c

High-quality on-farm connectivity is increasingly recognized as a crucial element for farmers looking to maximize the potential of their precision agriculture technology. The recent partnership between John Deere and SpaceX to provide a SATCOM servic

After over 25 years in the market, the landscape for autosteer retrofit kits is experiencing a significant shift. The recent analysis of the market for universal brand independent autosteer systems reveals a notable trend – many independent manufactu

The global market for imaging technology in precision agriculture is on a steady growth trajectory, with a market value of US$ 955.4 million in 2022. According to a report by Persistence Market Research, this market is projected to reach US$ 1,042.3

The Future Farming & Food Experience 2024, set to take place on May 30, is generating immense excitement within the agricultural community. Hosted by the Dutch Farm of the Future in Lelystad and the National Fieldlab Precision Agriculture, this event

John Deere and GUSS Automation have once again pushed the boundaries of agricultural technology with the unveiling of the world’s first fully electric autonomous herbicide orchard sprayer, Electric GUSS. This groundbreaking machine made its debut at