Precision Agriculture

John Deere has taken a significant step in the realm of high-value crop agriculture with the full acquisition of GUSS Automation, LLC. This move, which builds upon a joint venture established in 2022, underscores John Deere’s commitment to addressing

In the dynamic world of agricultural technology, staying informed is key to navigating the industry’s rapid advancements and shifts. This week, Precision Farming Dealer editors have curated a selection of insightful content that offers a glimpse into

The Iowa-Nebraska Equipment Dealers Association (INEDA) has once again demonstrated its commitment to fostering talent within the agricultural equipment industry by awarding $100,000 in matching scholarships for the 2025-2026 academic year. This init

AgEagle Aerial Systems Inc., a prominent player in the drone and aerial imaging sector, has introduced the RedEdge-P™ Green, a cutting-edge multispectral camera tailored for precision agriculture. This innovative tool is poised to transform farming p

The rural landscape in America has been undergoing a significant transformation in recent years, with the introduction of renewable energy projects such as wind farms, solar farms, and anaerobic digesters. These projects have not only added energy pr

In the ever-evolving landscape of modern agriculture, the need for powerful, efficient, and technologically advanced machinery is paramount. Case IH, a stalwart in the agricultural equipment industry, has recently unveiled its latest offering, the St

In the ever-evolving world of agriculture, technology is playing an increasingly pivotal role. This week, several insightful pieces have emerged, offering a glimpse into the nuances of precision farming and the challenges that lie ahead.

Nathan Fale

During the recent John Deere 3Q 2025 earnings call, several notable insights emerged regarding the adoption and impact of the company’s precision agriculture technologies. These developments offer a glimpse into the evolving landscape of agritech and

Associated Equipment Distributors (AED), a leading trade association for the equipment industry, has bolstered its government affairs team with the addition of Matt Lamy as Government Affairs Manager. Based in AED’s Washington, D.C. office, Lamy will

This week, the agricultural industry continued to showcase its innovative spirit, with a particular focus on the integration of artificial intelligence (AI) and precision technologies. These advancements are not only reshaping farming practices but a