Precision Agriculture

In the rapidly evolving landscape of agricultural technology, Brilliant Harvest (Brilliant) has swiftly established itself as a formidable player, demonstrating remarkable commercial success just eight months post-launch. The company’s conversational

CNH Industrial, a major player in the agricultural equipment sector, has set ambitious targets to boost its agricultural segment’s operating margins from the current 12.5% in 2024 to a robust 16-17% by 2030. This strategic goal is underpinned by a si

In the perpetual battle against crop-devouring pests, farmers have long relied on chemical pesticides, often at significant environmental cost. However, a novel, eco-friendly solution is emerging from the labs of Kennesaw State University, where assi

In the heart of Illinois, a new chapter unfolds for Birkey’s, a name synonymous with agricultural excellence and community engagement. The dealership has welcomed Mike O’Neil as the store manager for its Bloomington location, a move that underscores

The agritech market is on a trajectory to reach $48.98 billion by 2030, growing at a compound annual rate of 12.30%, according to a recent report by ResearchandMarkets.com. This projection underscores a significant shift in the agricultural sector, d

At the 53rd Annual JPMorgan Global Technology, Media and Communications Conference, AGCO laid out a compelling vision for its future, centering on precision agriculture and the strategic growth of its PTX Trimble joint venture. The company’s presenta

The agricultural landscape is on the cusp of a significant transformation, and FIRA USA 2025 is set to be the epicenter of this revolution. From October 21 to 23, the Yolo County Fairgrounds in Woodland, California, will host a dynamic showcase of ag

In the ever-evolving landscape of agriculture, precision technology continues to emerge as a pivotal force, driving efficiency and sustainability. This week, a variety of insightful content shed light on the current state and future potential of prec

In the heart of the agricultural equipment industry, a significant partnership is taking root, poised to bear fruit in the form of a rich historical narrative. The Farm Equipment Manufacturers Association (FEMA) is joining forces with Lessiter Media

The recent “Technology Track” at the Farm Equipment Manufacturers Association (FEMA) Supply Summit and Showcase in Fort Myers, Fla., marked a significant step forward in bridging the gap between traditional farm equipment manufacturing and the rapidl