Precision Agriculture

The recent merger of John Deere dealers Prairie State Tractor and Martin Tractor with Heritage Tractor marks a significant shift in the agricultural dealership landscape across the Midwest and beyond. With the combined entity now operating 43 stores

The recent announcement by Ace Pump to become a corporate sponsor of the Farm Family Wellness Alliance marks a significant step in addressing the mental health crisis among farmers. Andy Randle, the CEO of Ace Pump, emphasized the importance of suppo

Greeneye Technology is making significant strides in the agricultural sector with the expansion of its precision spraying system to include cotton crops. This innovative technology has already proven its worth in corn and soybean farming, demonstrati

The passing of Raymond Paul Koenig on December 14, 2024, marks a significant loss not only for his family and the employees of Koenig Equipment but also for the agricultural community at large. As a respected leader and visionary, Koenig’s influence

Brilliant Harvest, a burgeoning agricultural technology company based in Calgary, has recently garnered attention for its innovative software platform designed to revolutionize the agricultural equipment dealership landscape. Under the leadership of

Monarch Tractor has once again made headlines by securing a spot on the Global Cleantech 100, an annual list that recognizes the most promising private cleantech companies worldwide. This year, the Livermore, California-based company has climbed into

Shane Thomas, an agronomist and the author of the Upstream Ag Insights newsletter, offers a nuanced perspective on regenerative agriculture, emphasizing that it is more a mindset than a mere set of practices. His insights challenge the binary view of

The agricultural landscape is rapidly evolving, and recent highlights from the Precision Farming Dealer Summit and CES 2025 showcase significant advancements in technology that are shaping the future of farming. Despite a winter storm attempting to d

Topcon Agriculture’s recent distribution agreement with PFG America signifies a pivotal moment in the landscape of precision agriculture in the United States. As the exclusive distributor of Deutz-Fahr tractors in the U.S., PFG America is well-positi

Lessiter Media has made a significant move by appointing Adam Wright as the Sales Director for its Ag Division. Wright brings a wealth of experience from his 24-year tenure at CNH Industrial, where he held various leadership roles, culminating in his