Precision Agriculture

In the ever-evolving landscape of modern agriculture, the need for powerful, efficient, and technologically advanced machinery is paramount. Case IH, a stalwart in the agricultural equipment industry, has recently unveiled its latest offering, the St

In the ever-evolving world of agriculture, technology is playing an increasingly pivotal role. This week, several insightful pieces have emerged, offering a glimpse into the nuances of precision farming and the challenges that lie ahead.

Nathan Fale

During the recent John Deere 3Q 2025 earnings call, several notable insights emerged regarding the adoption and impact of the company’s precision agriculture technologies. These developments offer a glimpse into the evolving landscape of agritech and

Associated Equipment Distributors (AED), a leading trade association for the equipment industry, has bolstered its government affairs team with the addition of Matt Lamy as Government Affairs Manager. Based in AED’s Washington, D.C. office, Lamy will

This week, the agricultural industry continued to showcase its innovative spirit, with a particular focus on the integration of artificial intelligence (AI) and precision technologies. These advancements are not only reshaping farming practices but a

AGCO, a prominent player in the agricultural technology sector, has announced the appointment of Brian Sorbe as President of PTx, effective August 25, 2025. Sorbe’s extensive experience in precision agriculture, global sales, and product development

In an era where technology and agriculture are increasingly intertwined, a new tool has emerged that promises to revolutionize the way farmers approach regenerative agriculture. Advancing Eco Agriculture (AEA), a pioneer in regenerative agriculture,

In the heart of the farming community, a silent force works tirelessly to ensure that the wheels of modern agriculture keep turning. These are the precision farming specialists, the unsung heroes who often go unnoticed but play a pivotal role in the

EarthOptics, a pioneer in soil data and measurement, has reached a significant milestone, mapping over five million acres of farmland and rangeland across its agronomic and sustainability business lines. This achievement underscores EarthOptics’ posi

In the rapidly evolving world of agriculture, technology continues to play a pivotal role, reshaping traditional practices and introducing innovative solutions. This week, several notable developments and insights have emerged, offering a glimpse int