Precision Agriculture

This week, the agritech world buzzed with innovations and insights, offering a glimpse into the future of farming. From autonomous robots to drone technology and precision planting, the industry is rapidly evolving, driven by a need for efficiency an

In the rapidly evolving landscape of agricultural technology, Brilliant Harvest (Brilliant) has swiftly established itself as a formidable player, demonstrating remarkable commercial success just eight months post-launch. The company’s conversational

CNH Industrial, a major player in the agricultural equipment sector, has set ambitious targets to boost its agricultural segment’s operating margins from the current 12.5% in 2024 to a robust 16-17% by 2030. This strategic goal is underpinned by a si

In the perpetual battle against crop-devouring pests, farmers have long relied on chemical pesticides, often at significant environmental cost. However, a novel, eco-friendly solution is emerging from the labs of Kennesaw State University, where assi

In the heart of Illinois, a new chapter unfolds for Birkey’s, a name synonymous with agricultural excellence and community engagement. The dealership has welcomed Mike O’Neil as the store manager for its Bloomington location, a move that underscores

The agritech market is on a trajectory to reach $48.98 billion by 2030, growing at a compound annual rate of 12.30%, according to a recent report by ResearchandMarkets.com. This projection underscores a significant shift in the agricultural sector, d

At the 53rd Annual JPMorgan Global Technology, Media and Communications Conference, AGCO laid out a compelling vision for its future, centering on precision agriculture and the strategic growth of its PTX Trimble joint venture. The company’s presenta

The agricultural landscape is on the cusp of a significant transformation, and FIRA USA 2025 is set to be the epicenter of this revolution. From October 21 to 23, the Yolo County Fairgrounds in Woodland, California, will host a dynamic showcase of ag

In the ever-evolving landscape of agriculture, precision technology continues to emerge as a pivotal force, driving efficiency and sustainability. This week, a variety of insightful content shed light on the current state and future potential of prec

In the heart of the agricultural equipment industry, a significant partnership is taking root, poised to bear fruit in the form of a rich historical narrative. The Farm Equipment Manufacturers Association (FEMA) is joining forces with Lessiter Media