Telkom University Launches TUS MART to Transform Aquaponics Sales Experience

In a world where e-commerce is reshaping every industry, agriculture is no exception. Telkom University Surabaya has stepped into the ring with an innovative platform called TUS MART, aimed at revolutionizing the way aquaponic and hydroponic products are sold and managed. However, as with any budding venture, the platform has encountered a few bumps in the road, particularly around data management and user experience.

Perdana Suteja Putra, the lead author of the research and a representative of Universitas Telkom, is at the forefront of addressing these challenges. “We realized that to truly harness the potential of TUS MART, we needed a comprehensive dashboard that not only meets user needs but also aligns with our business objectives,” he explained. The research employs the Innovation Canvas Method, a strategic framework that breaks down the development process into manageable phases: Explore, Ideate, Market, Design, and Value Proposition. This meticulous approach ensures that the dashboard is not just a fancy interface, but a tool that enhances operational efficiency.

The proposed dashboard is nothing short of a game-changer. It promises real-time inventory tracking, advanced sales analytics, and improved customer relationship management. With these features, TUS MART can streamline operations and ultimately drive sales. “This isn’t just about selling more products; it’s about creating a sustainable ecosystem that benefits both the business and the community,” Putra added, emphasizing the dual focus on profitability and educational objectives.

The implications of this research extend beyond the walls of Telkom University. As more consumers gravitate towards sustainable farming practices, platforms like TUS MART can play a pivotal role in connecting them with high-quality, locally sourced products. By leveraging technology to enhance the user experience, the dashboard not only addresses current inefficiencies but also positions TUS MART as a leading player in the aquaponic and hydroponic market.

The study, published in ‘Sistemasi: Jurnal Sistem Informasi’ (which translates to ‘Systematic: Journal of Information Systems’), showcases a successful blend of technology and agriculture. It highlights how innovative design frameworks can lead to user-centered e-commerce solutions that not only meet the needs of the market but also contribute to the sustainability of agricultural practices. As the agricultural sector continues to evolve, research like this could very well shape the future of how we think about and engage with food production and distribution.

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